A Wall Street Journal Bestseller
“Margaret is an expert in the field of culture change and development. Her work has helped thousands of people across companies heal trust, mend broken relationships, and create space for people to start working together more effectively. Her real stories and experiences combine with research to create an authentic and powerful resource. This is the book every leader needs to read!” —Dr. Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won't Get You There
Sometimes corporate leaders forget that businesses are human systems. Revenue, innovation, and growth are all generated by human beings. Employees left Corporate America in droves during The Great Resignation of 2021 and 2022-an important wakeup call. But even when companies try to "fix" or improve their culture, a whopping 85% of these efforts fail. Why is this statistic so dismal? Because you can't put a bandage on a broken culture.
As human systems, companies must heal or align from the inside out-one human at a time and starting at the top. The CEO and leadership team must do foundational work to understand what's driving and shaping behaviors. Only when a culture is intentionally designed can it inspire people to fully engage in strategies and tactics that move the human system forward.
What author Margaret Graziano proposes in Ignite Culture is a fundament shift in leadership's approach to creating an intentional, healthy, high-performance organization. Offering a unique combination of experiential coaching, evidence-based leadership tools, and actionable strategies, Ignite Culture empowers business leaders with the wisdom and insights they need to reshape their company's culture, increase employee engagement, and grow revenue in a supportive, high-performance environment.
“Drawing from her vast experience and research, Margaret Graziano offers well-thought-out tools for transforming organizational culture in her in-depth, insightful business resource. Highly recommended.” —Readers’ Favorite
“Ignite Culture makes for an excellent starting place... [Graziano] urges executives to focus on improving their corporate culture, making changes that not only make their employees happier but also make them more engaged in their work.” —Seattle Book Review
“This is a must-read for anyone leading a business, big or small, or for anyone who wants to help change its culture. Solid advice on how to change a company for the better from top to bottom.” —Kirkus
“Based on the science of how humans learn and experience themselves and the world, this entire account is marbled with Margaret's passion for and expertise in leading organizational culture change. You will find that the outcomes will be well earned and life changing!” —Dr. Mike Pelfini, Vistage Chair &
Founder/CEO of ForeMeta Coaching
“If you wish to be the catalyst of change, who transforms your company into a high-performance, synchronistic team, capable of thriving in our chaotic 21st Century, then Margaret Graziano's inspiring book is the leadership roadmap you need.... Her fixing-culture-from-the-inside-out approach will help you and your team live in alignment with your highest-selves and in alignment with your company's highest-potential.” —Michael Lowe, President/General Manager of AB&I Foundry
“...upbeat and powerful...a simple, elegant path to igniting leadership styles and strategies that generate a productive, fulfilling organizational culture.” —Cheryl Boglarsky, director of R&D at Human Synergistics®
“Margaret Graziano plays with magic with her mixture of wisdom from the best thought leaders of our day with real life examples of companies that achieve a winning culture and one's that don't.... Want to ignite your culture? You will not find another book on culture that will get you there.” —Frank Wagner, Co-Founder of Marshall Goldsmith Stakeholder Centered Coaching®
Margaret "Magi" Graziano is the founder and CEO of KeenAlignment, named an Inc 5000 Fastest Growing Private Companies in America. She lives and breathes culture. With contagious energy and undeniable candor, Magi has helped hundreds of companies build intentional, healthy, high-performance organizational cultures. Named one of Silicon Valley's Top 100 Influential Women in Business, Magi has more than 20 years of experience and is a pioneer in the conscious leadership and cultural alignment movements. Magi's groundbreaking work is driven by her passion to ignite human potential at work.