“Aimee Cohen is empowering and inspiring.… Woman UP! combines your best girlfriend and an elite career expert―in a powerful, purse-sized package! Aimee’s advice is easy to follow and gets results.” —Teresa Taylor, author of The Balance Myth and former COO, Qwest Communications

What do you want to be when you grow up? It’s a question we are all asked as little girls, and we are encouraged to dream big. Fortunately, today, we can be ballerinas, astronauts, doctors, lawyers, executives, and presidents. But no one ever asks you “how” you’re going to get there. No one ever tells you how to overcome the self-sabotaging behaviors that get in your way, kill your confidence, and destroy your dreams. Until now.

I may not be an official card-carrying, bra-burning type of feminist, but I believe with every fiber of my being that women are powerful beyond measure, and I have dedicated my career to helping women realize and reach their full professional potential.

As a career coach for more than 20 years, I have worked with and listened to hundreds of women share their stories, their challenges, and their insecurities. I recognize that not only are there external obstacles to a woman’s success―such as women only making $0.77 on the dollar, the proverbial “glass ceiling”, and the inequities that exist in traditionally male-dominated industries―but there are also internal, self-imposed barriers to overcome. Women unknowingly and unintentionally hold themselves back by engaging in sinful, career-limiting, self-sabotaging behavior.

The truth is that, as women, we already have so much in our favor. We have the raw materials and a solid foundation composed of intuition, compassion, intelligence, and drive. However, we can also be our own worst enemies.

I’ll be the first one to admit that sinful behavior can be fun and indulgent, but it can also sabotage your career if you’re not careful. As professional women, we commit Deadly Sins every day without even knowing it―and, without realizing the damaging consequences.

Here’s some good news...despite the description Deadly Sins, none of these behaviors represent permanently debilitating or fatal conditions. Unlike personality, which we know forms by the time we celebrate our fifth birthdays, behavior is learned. And, because it is learned, it can be unlearned. Patterns of thinking can be modified. And, with practice and patience, new behaviors and beliefs can pave new paths to success.

More Reviews:

“As I was first reading Woman UP!, I decided that I would order a printed copy for every female in my organization. By the third chapter, I realized that everyone (including men!) needs to read this book.” —Suzanne Conrad, CEO, Iowa Donor Network

“Woman UP! will be mandatory reading for my 10-year-old daughter. The females in my generation need to be clear and supportive, and provide our wisdom and insights to help woman at all levels succeed. Woman UP! is a great contribution to help women move forward in whatever career they choose!” —Margo Karsten, CEO, Cheyenne Regional Medical Center

Author Bio:

Aimee Cohen is a career expert, author, and keynote speaker. She started her career as a national sales recruiter more than 20 years ago, has owned Cohen Career Consulting for 16 years, and is a contributing writer for the Denver Business Journal. She has appeared as a career expert on Denver’s Channel 7 and Channel 4 News, and has been interviewed on several radio shows. With a nearly 100% success rate, Aimee has empowered and guided hundreds of women to reach their full professional potential.